About Us
Meet The Designer
Hi, I'm Hildaa Lindaa, the self-taught designer behind ech.el brand (pronounced Hildaa Lindaa Brand). My love for fashion started long before I moved from Kampala, Uganda , to the U.S. in 2018. When the pandemic hit, I seized the opportunity to teach myself how to sew, turning my passion into a reality. ech.el stands for HL, which represents Hildaa Lindaa - my personal journey and heritage woven into every design. Each piece i create is a reflection of my dedication to crafting timeless, handmade resort wear. Thank you for being part of this incredible journey and supporting my vision.
Brand Values
At ech.el brand, we don't just make clothes-we create an experience. Our brand is built on these core values:
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Craftsmanship: Every piece is handmade with care and precision. We believe in the power of quality, not quantity. Each garment is thoughtfully constructed using high-end fabrics, ensuring that it's not only beautiful but built to last.
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Authenticity: As a self-taught designer, I embrace the authenticity of creating from the heart. Our designs reflect a deep connection to my roots and a commitment to individuality, bringing together bold, unique pieces for women who want to express themselves through style.
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